Online Brand Protection refers to the strategies and practices employed by businesses and organizations to safeguard their brand's reputation, assets, and intellectual property in the digital realm. It involves monitoring and mitigating online threats such as trademark infringement, counterfeiting, unauthorized use of logos or content, and online reputation attacks. Online Brand Protection often includes the use of technology solutions, legal measures, and proactive monitoring of social media, e-commerce platforms, websites, and search engine results. By effectively managing and addressing online threats, businesses can maintain the integrity of their brand, build and maintain consumer trust, and ensure a positive online presence.
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